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From Facial Hair to ‘Folksy pitcher
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In the world of politics, how a candidate presents themselves—both in terms of appearance and persona—can play a significant role in shaping public perception. The rise of social media and the increasing influence of image-based politics means that personal style, from clothing choices to facial hair, to public demeanor, has never been more impactful. Political analysts and image experts often study these elements to discern how they affect voters’ impressions of a candidate, offering insights into the cultural and psychological power of a candidate’s style.
When we look at the political figures like Kamala Harris, Tim Walz, Donald Trump pitcher, and J.D. Vance, each has cultivated a distinct personal style that speaks to their base, their values, and their political identity. In a year like 2024, where elections are tightly contested, understanding how these styles are crafted—and how they resonate with voters—is more important than ever. From Harris’s polished but relatable look to Trump’s unmistakable “man of the people” aesthetic, let’s break down how these political figures use style to their advantage.
Kamala Harris: Professional Yet Relatable pitcher
Vice President Kamala Harris is often seen as the epitome of modern professionalism with a strong, polished style. From tailored suits to powerful, yet understated, accessories, Harris embodies the image of a competent, capable leader in a way that is accessible to all. But, according to experts, her style isn’t just about looking professional—it’s about balancing authority with approachability. pitcher
Facial Hair & Grooming: Unlike many of her male counterparts, Harris doesn’t have the option to lean into facial hair as a signaling device, but her careful attention to grooming plays a crucial role in projecting professionalism. Her natural, well-maintained hairstyle and choice of minimal, refined makeup communicate confidence and self-assurance without seeming excessive. pitcher
Clothing: Harris often opts for simple yet impactful outfits, typically favoring sleek, monochromatic pantsuits or dresses that convey authority without appearing intimidating. Her use of bright colors, such as royal purple or bold blues, is both fashionable and a visual marker of empowerment, subtly reinforcing her message of equality and progressivism. Experts also point to her frequent use of pearls—often seen as a symbol of strength and elegance, a nod to both the Alpha Kappa Alpha Sorority (the first Black sorority she is a member of) and to the broader history of women’s empowerment. pitcher
Public Persona: Beyond clothing, Harris’s public demeanor is carefully curated to strike a balance between the gravitas required of a vice president and the warmth needed to connect with everyday Americans. Whether speaking at political rallies or community events, Harris radiates a kind of approachability, not dismissing the need for both professionalism and humanity in her leadership.
Tim Walz: ‘Folksy’ and Relatable
Minnesota Governor Tim Walz has cultivated an image that contrasts sharply with the slick pitcherprofessionalism of some of his political counterparts. As a Democrat in a swing state, Walz relies on a “folksy” approach, which emphasizes his roots in rural Minnesota and his connection to ordinary people. His style, more casual and approachable than most politicians, projects a relatability that appeals to voters across the political spectrum. pitcher
Facial Hair & Grooming: Walz sports a scruffy beard, which adds to his “down-to-earth” image. His facial hair is often cited as one of the key elements that make him seem less like a career politician and more like the neighbor next door. According to image consultant Maggie Mowry, facial hair in politics can signal a candidate’s authenticity, a trait Walz frequently uses to connect with working-class and rural voters. pitcher
Clothing: Walz’s style is often described as laid-back. He is frequently seen in plaid shirts, jackets, and simple, rugged outerwear that evoke a sense of approachability and comfort. This “working man’s” wardrobe is strategic—it aligns with his political brand of being a champion for the average person, particularly in a state with a strong agricultural tradition. The governor’s lack of a sharply tailored suit signals that he doesn’t want to distance himself from the people he represents. pitcher
Public Persona: Walz’s “folksy” demeanor isn’t just in his clothing, but also in the way he speaks to voters. Known for his affable personality and straight-talking style, Walz’s relatability allows him to bridge divides, particularly in rural and suburban areas where Democrats have struggled in recent elections. His ability to connect with voters is as much about his mannerisms as his attire.
According to Leslie Berman, a branding expert, Walz’s “everyman” persona has helped him appeal to a broad demographic. “In a time when politicians are seen as elite or out-of-touch, Walz’s casual style—combined with his genuine personality—sends the message that he is just like the voters he represents,” Berman says.