
Hyundai Alcazar 2024 Launched at Rs 14.99 Lakh: A New Competitor in the SUV Segment
Hyundai Alcazar has recently launched the much-anticipated Alcazar 2024, marking a significant step in the premium SUV segment. Priced at Rs 14.99 lakh (ex-showroom), the Alcazar 2024 is set to compete head-to-head with established players such as the Mahindra Scorpio and the Tata Safari. With a blend of modern features, refined aesthetics, and robust performance, Hyundai aims to carve out a substantial market share in this competitive category.
Table of Contents
Design and Exterior
The Hyundai Alcazar 2024 continues the brand’s tradition of stylish and contemporary design. It features a bold front grille with a chrome finish, flanked by sleek LED headlights and DRLs (Daytime Running Lights). The SUV’s profile is marked by prominent wheel arches, a sloping roofline, and dynamic character lines, which contribute to its commanding road presence. At the rear, the Alcazar sports a distinctive tail lamp design and a sculpted bumper, enhancing its sporty appeal.
Interior and Comfort
Inside, the Alcazar 2024 offers a spacious and luxurious cabin designed to cater to both driver and passenger comfort. The SUV comes with a three-row seating configuration, providing ample room for up to seven passengers. The interior features high-quality materials, including premium leather upholstery and a modern dashboard layout. The driver-oriented cockpit is equipped with a large touchscreen infotainment system, which supports Android Auto and Apple CarPlay, alongside a fully digital instrument cluster.
The Alcazar also boasts a range of comfort features such as automatic climate control, a panoramic sunroof, and an advanced air filtration system. Additionally, the SUV offers versatile seating arrangements, including configurable second and third-row seats, to accommodate various cargo and passenger needs.
Performance and Engine Options
Under the hood, the Hyundai Alcazar 2024 is powered by a choice of two robust engine options. The petrol variant is equipped with a 2.0-liter four-cylinder engine that produces 159 bhp and 192 Nm of torque, while the diesel option features a 1.5-liter four-cylinder engine generating 115 bhp and 250 Nm of torque. Both engines are mated to a six-speed manual or automatic transmission, providing smooth and responsive performance.
The Alcazar is designed to offer a balanced ride with its well-tuned suspension system, which enhances driving comfort and handling. The SUV also features multiple driving modes, allowing drivers to customize their driving experience based on road conditions and personal preferences.
Safety Features
Safety is a key priority for Hyundai, and the Alcazar 2024 is equipped with a comprehensive suite of safety features. The SUV includes multiple airbags, ABS with EBD (Electronic Brakeforce Distribution), electronic stability control, and traction control. Additionally, it comes with advanced driver assistance systems such as blind-spot monitoring, rear cross-traffic alert, and a 360-degree camera system. These features are designed to enhance driver confidence and ensure the safety of all occupants.
Technology and Infotainment

The Hyundai Alcazar 2024 is loaded with cutting-edge technology to keep occupants entertained and connected. The infotainment system includes a large touchscreen display with high resolution, which integrates with the latest connectivity options. The system supports voice commands, navigation, and real-time traffic updates. Additionally, the SUV is equipped with premium audio systems and multiple USB ports to cater to the needs of tech-savvy users.
Competition and Market Position
With a starting price of Rs 14.99 lakh, the Hyundai Alcazar 2024 positions itself competitively against rivals such as the Mahindra Scorpio and the Tata Safari. Both competitors have established a strong presence in the SUV market, known for their rugged performance and spacious interiors. The Alcazar, however, aims to differentiate itself with a modern design, advanced technology, and a refined driving experience.
The launch of the Alcazar 2024 is expected to intensify competition in the mid-size SUV segment, offering consumers a compelling alternative in a market that continues to grow in popularity. Hyundai’s entry into this space with a well-rounded package of style, comfort, and performance is likely to attract a diverse range of buyers looking for a premium SUV experience at a competitive price point.
Conclusion
The Hyundai Alcazar 2024’s launch at Rs 14.99 lakh marks a notable addition to the premium SUV segment. With its attractive design, advanced features, and strong performance credentials, the Alcazar is set to challenge established competitors like the Mahindra Scorpio and Tata Safari. As the SUV market continues to evolve, Hyundai’s new offering promises to provide a fresh and appealing choice for consumers seeking a blend of luxury and functionality in their next vehicle.