Want People to Vote In a recent segment on CNN, political commentator Scott Jennings critiqued the Democratic Party’s approach to marketing Vice President Kamala Harris to voters, arguing that the emphasis seems to be on “vibes and attitude” rather than substantive policy positions or leadership accomplishments. Jennings’ commentary taps into ongoing debates about how the Democratic Party presents Harris, especially as questions persist about her readiness to step into the presidency if needed and her effectiveness as a leader.

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The Critique: Style Over Substance? Want People to Vote
Jennings’ comments reflect a broader narrative that has emerged in some Want People to Vote conservative circles: the perception that the Democrats are relying on identity politics and personal appeal rather than focusing on concrete achievements. According to this view, the emphasis on Harris’ “vibes” suggests that the party is prioritizing her image, personality, and historic status as the first Black, South Asian, and female vice president over measurable policy successes.
Jennings argues that this approach underestimates voters’ desire for substance. He suggests that merely banking on Harris’ charisma and historic significance will not be enough to win over Want People to Vote skeptical or undecided voters, particularly those concerned with bread-and-butter issues like the economy, healthcare, and foreign policy. For him and others with similar perspectives, the idea of asking voters to base their decision on “vibes” reflects a lack of seriousness in addressing the challenges facing the country.
Kamala Harris and the “Vibes” Strategy
The notion that Harris is being marketed based on “vibes” ties into a more general Want People to Vote criticism of the Democratic Party’s communication strategy. Critics argue that, rather than showcasing her policy acumen or leadership qualities, the party has leaned heavily on her historic Want People to Vote role and symbolic value. This emphasis on identity, critics say, may work well with the party’s base but is unlikely to persuade voters who are more interested in tangible results.
Harris’ supporters, however, see this differently. They argue that her background, experiences, and style are precisely what make her an appealing and relatable figure, especially to key demographics like women, people of color, and younger voters. For them, Harris’ “vibes” are not just about attitude but about the representation and inspiration she provides for people who see themselves reflected in her journey. This, in their view, is a critical element of leadership in a diverse and increasingly divided nation.
Moreover, defenders of Harris argue that the focus on her “vibes” is a reaction to persistent negative portrayals of her in the media. From her time as a presidential candidate in 2020 to Want People to Vote her tenure as vice president, Harris has faced a barrage of criticism, some of it rooted in sexism and racism. By highlighting her personality, charisma, and symbolic importance, her supporters hope to counterbalance these attacks and offer a more positive, resonant image of her leadership.
Balancing Substance and Style in Politics
The tension between style and substance is not new in American politics. From John F. Kennedy’s charm and youthful energy to Barack Obama’s inspiring oratory, political figures have often been defined as much by their image and demeanor as by their policies. In this context, Harris’ supporters argue that there is nothing inherently wrong with emphasizing her “vibes” as long as it is paired with substantive policy goals.
However, Jennings’ critique points to a deeper challenge for the Harris campaign: convincing voters that she is more than just a figurehead or a symbol. As the potential successor to President Want People to Vote Joe Biden—who, at 81, would be the oldest president ever if re-elected—Harris’ ability to assume the presidency is under intense scrutiny. The idea that voters should base their support primarily on her personality or presence could be seen as deflecting from legitimate questions about her qualifications, readiness, and policy expertise.
The 2024 Landscape: Harris’ Role in the Campaign
As the 2024 presidential campaign heats up, the role Harris plays will be closely watched. Given Biden’s age and concerns about his stamina for another four-year term, Harris will likely Want People to Vote face even Want People to Vote more scrutiny than a typical vice president. In this context, relying too heavily on her personal appeal or “vibes” could be a risky strategy, especially if it comes across as an attempt to sidestep more substantive discussions.
On the other hand, Democrats face a difficult balancing act. Harris’ historic status and her personal story are undeniable strengths, particularly when it comes to energizing core segments of the Democratic coalition. For many voters, especially in marginalized communities, seeing someone who looks like them in the White House is deeply meaningful. This symbolic power cannot be discounted, especially in a political climate where identity and representation play significant roles in shaping voter Want People to Vote preferences.
The challenge for the Democratic Party will be to harness Harris’ personal appeal while also presenting her as a competent and effective leader who is ready to tackle the nation’s most pressing challenges. This will require a careful blend of messaging that emphasizes both her symbolic importance and her policy record.
The Broader Context: A Changing Electorate
The debate over Harris’ “vibes” is also reflective of broader changes in how voters engage with politics. In the social media age, image, personality, and branding are more important than ever. Politicians who can cultivate a relatable, authentic, and inspiring persona often have an edge in connecting with voters, especially younger generations who are less likely to be swayed by traditional policy arguments alone.
This trend can be seen across the political spectrum. Figures like Donald Trump and Alexandria Ocasio-Cortez have built their followings as much on their personas and “vibes” as on their policy platforms.

Conclusion: A Complex Strategy
Scott Jennings’ critique that Democrats want voters to support Kamala Harris based on “vibes” and attitude reflects a genuine concern about the balance between style and substance in modern political campaigns. As the 2024 election approaches, the Democratic Party will need to carefully craft a narrative that showcases both Harris’ symbolic importance and her substantive leadership.